Why start a promotional agency? What makes you different? I’ve been asked these questions countless times since deciding to take the step to start a a promotional agency. And the answer is simple: I love the promotional industry.
I’ve always struggled with what to do with my life. When people have asked me what I wanted to do, what my goals were, I would answer with “I don’t know”. Until I stumbled into promotions. It was by chance, something I never would have considered, but now I couldn’t imagine doing anything else.
I have found exactly what I want to do with my life, and feel so privileged I have found it so early on.
For me, it’s about the connection, the experience. I love being able to create the emotional connection so valuable to a brand. To allow the consumer to feel it, experience it, and ultimately; remember it.
The feeling I get when weeks or months later, I see someone using a product I helped launch is why I do what I do.
After years of working as a promotional model and brand ambassador on countless campaigns for other agencies, I have developed an understanding of what makes a great campaign, what makes great staff, and what makes a great agency. But I’ve also found where the holes are. This is what I want to fix. I strive to create the perfect working relationship with both client and staff to execute the best possible campaign.
I know it won’t be easy to build from the ground up, but I know it will be worth it, and I know there’s nothing I’d rather be doing. I have unwavering support, and I have passion. What else do you need, right?
It’s true what they say: “do something you love and you never work a day in your life”. Well, I’ve found what I love, and I’m going to pursue it with everything I have.