WHY USE PROMOTIONAL STAFF?
With so many media outlets now available to brands for advertising, it’s harder and harder to engage and actually connect with consumers. It’s easy enough for consumers to miss a billboard, mute a TV ad or scroll past a Facebook post. So how can you connect with your audience? How do you stand out in a crowded marketplace?
This is where promotional staff become an essential component of a marketing campaign. What could be more engaging than a real person? Someone to grab their attention, to structure their approach to each individual. Having real people is proven to deliver real results.
So what are promotional staff? Promotional staff can be models, brand ambassadors, hosts/hostesses and more. They are specifically trained to engage and produce a positive emotional connections for your brand. They give the consumer the information they need and they are able to answer questions on the spot, diminishing any doubt the consumer may have.
Brand experience builds loyalty, and promotional staff create direct connections. They allow consumers to interact with and learn about your brand in an enjoyable, personable, and most importantly memorable way. All of this of course generates leads and sales.
Perhaps one of the most beneficial aspects of having promotional staff, is the valuable feedback they are able to give. Promotional staff will report after the event on what the consumers thought, what they were asking, and how they responded to the campaign or event, and its overall success rate. This is an invaluable resource to see what works, what doesn’t, and where to focus your next marketing campaign.
At OnPoint Promotions, we believe the best way to connect people to brands is through human connection. Our staff are carefully trained and managed by us, and we have strict policies and guidelines that guarantee you receive the highest standard of quality service. We go above and beyond for our clients, becoming more than just a staffing agency. We take care in our reporting, ensuring that hiring our staff is nothing but beneficial.
We help you create that human connection, to stand out from the crowd. Because ultimately, people buy from people.